Zift provides an outlet for suppliers to create email templates for partners to co-brand and execute to their customers and prospects.

What can Zift do for your Email Marketing?

• Email Templates: Zift can create a framework for your nurture, offer, or event emails that is reusable across all your email needs. We design the emails to have a flexible look/feel for each email. These emails sustain your branding but allow partner personalization with their branding colors, logo and contact information. Zift has created some email designs to get started but we allow you to mold these templates to your preference.

• Custom Emails: Zift also has the ability to create one-off custom designed emails for special instances.

Types of emails/re-usable email templates we offer:

• Nurture: used for standard emails that include an offer, typically used in a workflow to guide an end-user on a path. Not all emails are gated, includes design flexibility and partner personalization

• Offer: exactly like the Nurture template, but doesn’t have to be part of a workflow. Includes an offer, focuses on lead generation, includes design flexibility and partner personalization

• Event/Webinar: We can create emails designed specifically for events/webinars. These include and Invite with a Zift-Hosted Form, Confirmation Page, Confirmation Emai, Date/Time/Location info, Thank You, Sorry and Reminder emails and can be implemented in a workflow for automated sending of the event email flow.

• Create-Your-Own Offer/Event: These templates are exactly like the ones listed above, but these are reusable templates for the Partner to use to create their own emails containing OEM-specific content/offers/events.

What are workflows?

• Workflows are a form of email automation for the partners, in which we can set up a drip to automatically send out emails based on an order of emails. These can include partner customization for scheduling.

  • We can set up Nurture Workflows and Event/Webinar Workflows

  • You can also manage these workflows in ZiftMarcom

Things to consider before we build your email template:

• Do you want this pillar to be managed by Zift or self-managed?

• Where will you be getting email content from?

• What design elements are important to your email template?

• Do your partners have different certification level logos that they are required to display on their website? We can auto-display the appropriate partner-level logo directly within the plugin if needed.

• Think about a Mobile-friendly approach. 56% of emails are opened using a mobile device.

Deliverables (we will need from you before beginning the build):

• Primary and secondary colors for the email design

• Content hierarchy

• Assets

• Images

• Any text for the email/template

• Generic sentence for the Partner Value Proposition (optional)