Showcase Workshop

Below are the items we will discuss during the web-plugin workshop:

  1. Showcase Overview
    1. What is a showcase? We will explain how Zift defines a showcase -- what a showcase is and what a showcase is not.
    2. How does the partner use a showcase and why is it important for their strategy?
    3. What is the best type of content for a showcase (products/solutions)?
  2. Your Marketing Operations Manager will provide you with a link to the Zift Template Library.
  3. Below are a few examples.
    1. We recommend not including the partner's logo on the showcase. Remember, showcase content will be embedded into the partner's site, and you want it to seamlessly fit and not look like external content. If you are going to do a logo, such as a partner level logo, we recommend it be placed at the bottom of the showcase.
    2. If you choose to have your showcase content be self-serve (editable by your team), we recommend you have a templated design for all of your product pages and an additional templated page for your solutions pages.
    3. Remember, less is more when it comes to showcase content.
    4. As we try to move away from banner images on the homepage/overview page, we recommend either having a featured asset or video in this space of the showcase.
    5. Initial showcase page limits are outlined in your Statement of Work. Additional pages can be purchased using Marketing Units.
  4. After reviewing Best Practices we will walk through the entire showcase process: starting with a workshop, building out a content tree, designing a mock-up, and finalizing the showcase build.
  5. Once everything is finalized, Zift will deliver the Web-Plugin Workshop PowerPoint. This will provide additional information on the process and provide a sample content tree to customize.
  6. After the Web-Plugin Workshop, you should have all deliverables you need to get started designing your showcase.

Account Configuration Workshop:

  1. We will review each step of the account configuration worksheet.
    1. We will outline where the program name will appear.
    2. We will outline which areas are customizable, based on your branding guidelines.
    3. We will review where the circle images are and their dimensions.
  2. Once we have reviewed the sheet, we will walk through the other areas of the platform.
    1. The different sections of the homepage
      1. A Great Place to Start
      2. See My Plan
    2. Each tab within Zift123 and we will give a brief overview of what is featured on each page.
      1. This will give you a better understanding of the partners view and will better prepare you for any questions they may have.