What is Web Content Syndication?
Web content syndication is a way to provide partners with an embeddable/easily shareable site with the OEM approved design, products, solutions and industry content. This can be a Showcase, Web Plugin template, or Microsite.

What is a Showcase/Web Plugin?

• A large, all-encompassing product/solution site or a smaller, more specified site that the partner can embed onto their website. Partners can have personalization options such as turning off pages of offerings they do not sell, editing text/images/assets and changing the primary and secondary colors to match their website. The content can be manageable by Zift or self-managed in Marcom.

What is a Web Plugin template?

• A Marcom template allows you to create multiple plugins (embeddable sites) from one flexible wireframe. Can also include partner personalization such as editing text/images/assets, turning on/off pages, and changing the branding colors. This template also includes multiple design options to provide flexibility in the look/feel of each plugin.

What is a Microsite?

• A microsite can be a standalone site or a plugin on the partner’s website. It is usually centered around a specific product range/solution/industry and can be single-page or multipage. Similar to the showcase/web plugin, it can have personalization options for the partner. What makes this different is that it is not required to be embedded, which allows the partner to use this as an asset for calling out in an email or banner as well.

How does a plugin work?

• A plugin is not meant to be a standalone website
• The plugin fits directly into a partner’s site so their navigation, site header, etc. wraps around your approved web content
• The plugin is responsive so it will not only work in desktop view, but also on tablets, mobile devices, etc.

Before deciding on what offering fits best for your content, here are some things to consider:
Content Strategy:

• What is your overall goal/objective for providing partners with syndicated web content?
• Provide content
• Generate leads
• Product catalog
• Other?

Marcom Editable or Zift Managed?

• Do you have the resources to make edits to the plugin/microsite yourself? If so, Zift can give you access to our Marcom editor. If not, we have resources at Zift to support the edits your web content may require.

How will partners utilize?

• Do partners typically function with one place on their site that is dedicated to your company info OR would it be more beneficial to have individual product and solution plugins to give the partners the flexibility to pick and choose which content they want and where they want to put it on their site?

Partner-level logos

• Do your partners have different certification level logos that they are required to display on their website? We can auto-display the appropriate partner-level logo directly within the plugin if needed.

Brand Guidelines you will need to provide:

• High-res logo (.png preferred)
• Primary and secondary colors (hex values)(optional)
• Logo usage instructions

Other Deliverables:

• Provide Content Framework for how to outline the plugin
• A footer/disclaimer to be included?
• Provide graphics (banner image, accent images, icons, etc.)
• Provide assets
• Provide text for the showcase

When establishing your Content Framework:

• Featured products and/or solutions
• Are there any sub-sections?
• Materials potentially featured under each section
• Copy
• Assets
• Additional Resources
• Videos
• Pricing
• What kind of positioning for assets do you want featured? Featured or Additional Resources?
• Include a “Contact Us” form?
• Include Partner Contact info?
• Which assets will be gated?

 

Standard SLA: